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Graffigna, Guendalina / Barello, Serena / Triberti, StefanoPatient EngagementA Consumer-Centered Model to Innovate HealthcareDE GRUYTER OPEN
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Aims and Scope
Patient engagement should be envisaged as a key priority today to innovate healthcare services delivery and to make it more effective and sustainable. The experience of engagement is a key qualifier of the exchange between the demand (i.e. citizens/patients) and the supply process of healthcare services. To understand and detect the strategic levers that sustain a good quality of patients’ engagement may thus allow not only to improve clinical outcomes, but also to increase patients’ satisfaction and to reduce the organizational costs of the delivery of services. By assuming a relational marketing perspective, the book offers practical insights about the developmental process of patients’ engagement, by suggesting concrete tools for assessing the levels of patients’ engagement and strategies to sustain it. Crucial resources to implement these strategies are also the new technologies that should be (1) implemented according to precise guidelines and (2) designed according to a user-centered design process. Furthermore, the book describes possible fields of patients’ engagement application by describing the best practices and experiences matured in different fields.
Why a new book on patient engagement?
Policy makers, health professionals and scholars across the world agree about the urgency of better engage patients in their process of care, but concrete guidelines for practices do not yet exist. To date the issue of patient engagement has been addressed in only sporadic peer reviewed articles and managerial position papers. Sound guidance including a more comprehensive and applicative vision on this complex phenomenon are thus urgently needed.
By assuming a Consumer Psychology perspective, this book offers a comprehensive theoretical vision on patient engagement by suggesting concrete tools and insight and adoption. Following introduction of the Patient Health Engagement Model (PHE model), and its value to orient healthcare practices, this book discusses how new technologies are crucial resources to enable innovative interventions aimed at promoting patient engagement. The book concludes by suggesting possible fields of patient engagement interventions application in different healthcare settings and situations.
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Chapters 8 (Serena Barello, Guendalina Graffigna) and Chapter 9(Livio Provenzi, Serena Barello, Guendalina Graffigna) discuss the value and the challenges of engaging family caregivers in the patients’ care.